Private Blog networks have been a topic of debate since a long time. These are not exactly white hat natural ways for link building, however in my opinion, it is perfectly fine to start a private blog network until you confirm you are completely safe and untraceable.
There have been manual penalties reported to these blog network owners, as a result many webmasters fear penalties, however after lots of researches and studying plenty of case studies, I am writing this article to discuss the perfect and safe way to build a private blog network for SEO.
Private Blog networks are extremely difficult to build and needs a lot of man-hours for the project. However if done properly, these could be one of the best investment you have ever adapted to improve your rankings. PBNs are risk, if some one tells you that PBNs are 100% safe, then they must be lying. However, these are risks worth the rewards. You could always lower down the risks with these precautions.
How Search Engines like Google track down PBN ?
Mostly the PBN owners have complained that they have received manual penalties from Google. So possibly, Google or search engines try to find out the common patterns that are used to establish a private blog network. Once the website are tracked, they would take a manual review on these networks and if found guilty, the websites are penalized. So our effort will be lower down the risk as we try not to get traced.
These could be the steps on how we could lower the risks of getting tracked.
1. Webmaster / Analytics Accounts
You must be careful on using webmaster and analytics accounts. If you have a blog network and every blog is registered under same Google webmaster of analytics accounts, Google would easily trace you down. So better not to add any kind of tracking code to your blogs in PBN until and unless you need them. If you decide to install them, use different account for different blogs.
2. Hosting/ Ip Address
You must be careful on hosting your blogs. If you end up hosting all you blogs in same IP address, Google will definitely bust you out. Just imagine all the links to your niche blog from your blog networks points from a same IP address, that would certainly be suspicious and eventually you could face penalty.
So you should either use different web hosting for all your blog or you could use hosting like SEOHOST.com where you share your hosting with different unique IP addresses,each or your blog in the network. For as low as 9$/month, you could get different shared IP address for different blog. By paying little more, you could get dedicated IP address for each of your blog which would be more safe.
3. Quality Domain names and Whois record
To get the most out of your domain, you should be able to grab a quality domain with good backlinks. The domains must not have been previously penalized by Google because those domain may not be of good use.
Additionally you should make sure that the domains you purchased for making these blog networks have private whois or different whois records. Links coming from different domain but with similar whois record means they are suspicious and you could be easily traced. So you should either purchase domain privacy or use separate whois information for different domains in the blog network.
4. Quality Contents
With the release of algorithm updates like Penguin and Panda, Google has considered quality contents as ranking signals. So be sure you have minimum 5-10 quality article posts in every blog in your network and they are all unique.
Many webmasters have complained their PBNs being de-indexed from Google and reported some manual penalties that referred ‘thin content issues’. So make sure you do not use any kind of article spinning service, rather you build your contents manually or outsource them to get quality contents. This may be time consuming and will require a lots of effort but the results will pay all your hard works.
Linking from the Private Blog Networks
I have been discussing the proper way of link building every now and then. No matter what, you must make your links look natural to the search engines if you consider not facing penalties. You could follow my backlinking guide even when you are building links from your private blog networks.
Are PBNs dead ? No, but you need to be very careful on building these blog networks. These are cost consuming, they consume a lot of time, so you must be careful or you would lost both your valuable time and money. However if you do it in the right way, you will be overwhelmed with the result.
Do you think PBN are worth ? Have you got a PBN yourself ? Share your experience in the comment below.