The ever-changing search algorithms of Google have made online marketing a massive challenge. Tactics that got proven results a few years ago may yield nothing these days because you may not be aligning with the latest algorithm. The emphasis today is entirely on building relevant, natural and high-quality backlinks for your websites because these can surely take it to the top of the search rankings.
Blogger outreach has emerged as one of the most effective tactics to earn natural, contextual links that enhance your backlink profile. But that is not all, as this tactic also enables you to leverage the reach and influence of a niche influencer for winning the trust of the audience and becoming a credible brand. Here are some tips that can help you to up your blogger outreach game.
“Stock Photos from Stuart Miles / Shutterstock”
Identify the influential bloggers in your niche
The most important thing to do, according to the OutreachMonks team, is to identify the influential bloggers in your niche and have your content featured on their blogs. Unless you are endorsed by people with authority in your domain, chances are that you will not be able to connect with the relevant audience. You can search them via Google search or on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.
Focus on building relationships with them
The next tip for moving your blogger outreach strategy ahead would be to connect with these influencers and try building relationships with them. Liking and commenting on their blogs is a good idea to establish a connection. You can also follow them on social media and interact with them through these channels. Regular connection fosters a relationship, which can subsequently be converted into long-term association.
Ideate and pitch with relevant topic ideas
Once you have a list of influencers in your niche, don’t rest assured because this is just half the work done. Do some research to understand the kind of content they publish and try to replicate the same in the form of some interesting topics that they would probably like. Pitch them by writing an email that shows interest in having one of the topics being published on their blog.
Personalize and follow-up
Communicating with the bloggers in a personalized manner that appeals to them boosts your chances of getting them hooked. If you are lucky enough, they will reply to you with an affirmation. If not, you need to follow up your pitch and see if they have missed your mail or failed to reply because they don’t like your topic. In the latter case, make sure that you keep sending topics persistently until something clicks for them.
Give great content
If the blogger agrees to publish your post, make sure that you use this opportunity and give them great content. Digital marketers at Submitcore suggest that you should go through and understand their content guidelines well enough before you start writing the post. Good content will definitely get you in their good books and earn you a quality backlink from the post.
Blogger outreach is a sustainable practice that gives you lasting results. Moreover, it is based on relationships, which means that you can post regularly on an influencer’s blog and gain advantage for your website for a long time to come.
