Amazon and Priceline announced a partnership on July 10, 2023, that will allow Amazon Prime members to access exclusive deals on Priceline’s Hotel Express deals. This is the first time that an online travel agency has participated in Prime Day.
The partnership is a win-win for both companies. Amazon is looking to expand its travel offerings, while Priceline is looking to reach a new audience of potential customers. The deal is also a sign of the growing popularity of online travel agencies.
Under the terms of the partnership, Amazon Prime members will be able to get an additional 20% off Priceline’s Hotel Express deals. Hotel Express deals offer up to 60% off hotels. The deals will be available during Amazon Prime Day, which is July 11-12, 2023.
“We want to meet customers where they are,” said Lesley Klein, senior vice president of marketing at Priceline. “We know travelers are shopping on Amazon and booking travel with Priceline.”
The partnership is a sign of the growing importance of online travel agencies. In recent years, online travel agencies have become increasingly popular as consumers have turned to the internet to book their travel. In 2022, online travel agencies accounted for $1.7 trillion in global travel bookings.
The partnership between Amazon and Priceline is likely to boost the popularity of both companies. Amazon will be able to offer its Prime members even more travel options, while Priceline will be able to reach a new audience of potential customers. The deal is also a sign of the growing importance of online travel agencies in the travel industry.